LISTEN
I listen for the parts users find hard to explain.
I use interviews, desk research, and the tools people already rely on. The most useful insight often appears after the first answer.
I take early ideas and turn them into products people can use.
I design digital products and help ship them.I start with the problem, shape the product,design the interface and its identity,then work closely with the builduntil the released product feels right.
This is how I take a product from a rough question to a working release:
I listen for the parts users find hard to explain.
I use interviews, desk research, and the tools people already rely on. The most useful insight often appears after the first answer.
I turn scattered findings into a clear product direction.
I group what I hear, write a focused problem statement, and use it to decide what belongs in the product.
I design the interface, system, and brand as one experience.
Information architecture, flows, type, colour, components, and voice are designed together because users experience them together.
I stay close to the build, test the work, and improve what ships.
Testing, a closed beta, and post-release reviews show what needs to change. A design only proves itself once people can use it.
Live product
An AI workspace that turns a research title into a structured academic draft and includes DOI-backed sources students can open and check.
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Live product
Interactive digital experiences for weddings, birthdays, and anniversaries. Six playable worlds give each occasion a different way to tell its story.
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Live product
Indonesian undergraduates may spend six to twelve months on a thesis while meeting their supervisor only once every two to four weeks. Skripsweet helps them decide what to do between meetings while leaving the actual work to the student.
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Live product
A CV builder for Indonesian jobseekers with a real-time preview, ATS-friendly templates, and an automatic score that explains what to improve while the CV is still being written.
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Live product
A visual library for design references. Save a URL, let the product tag and sort it, then search a gallery when you need it again.
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Client project
A storefront for a custom exhaust workshop, built so the brand has a home of its own outside the marketplaces. Browse by what you ride, then move straight to WhatsApp.
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Design lead
The event site for Deutsche Woche XXVIII, a national German-language competition at UNESA under the theme "Sprache als Ausdrucksmittel". One visual identity connects the competitions, timeline, and gallery.
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Live site
A B2B site for a commercial and civil construction contractor: an engineering-drawing visual language, built for procurement teams who read specifications before they read marketing.
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Live product
A twelve-month UI/UX curriculum with an interactive playground, a skill radar and a portfolio guide. It works without an account, and progress stays on the learner's own device.
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Live product
A German course for Indonesian learners, organised into one 30-day sprint for each CEFR level. Grammar starts with usable patterns and is supported by speaking practice and AI feedback.
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Live product
Carsharing billed by the minute. Drivers can unlock a car from the app and leave it in any public parking space inside the service area, with no counter, deposit, or pickup window.
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These projects are part of my work history, but I no longer have enough screens or research material to tell their full story here. You can find the details in my CV, and I am happy to talk through either project in a conversation.
My job is to make the next decision easier.
I am a self-taught product designer based in Surabaya. I co-founded Skripsweet, an AI thesis-mentoring platform for Indonesian students. I lead its research, information architecture, interface, design system, brand, and marketing site.
Before Skripsweet, I spent five years working directly with freelance clients on logos, identity systems, and responsive websites. I also designed a weather-prediction interface and ran usability tests at Infinite Learning, then worked on the franchise website for Pak D Group.
My background in brand design helps me make products feel consistent. I can shape the voice, visual system, and interface together, then keep them aligned as the product grows.
B.A. German LiteratureUniversitas Negeri Surabaya · Expected 2026
Surabaya, IndonesiaOpen to product design opportunities